Wild Swimming
With the popularity growing of wild swimming in general, we've got some great products to enhance your experience of the sea, and also keep you warmer a bit longer.
'Wild swimming' is the act of swimming in natural outdoor spaces such as rivers, lakes, and the sea. Unlike traditional pool swimming, it doesn't rely on chlorine or tiled walls. Instead, it's about connecting with nature and embracing the raw, untamed waters of the wild.
The concept isn't new. People have been swimming in rivers and oceans for centuries. But in recent years, swimming has captured new attention—especially since the onset of the Covid-19 pandemic. When lockdowns shut down gyms and leisure centres, many sought alternatives. Open swimming provided both exercise and an escape from indoor life.
At first, it was a simple trend. People discovered local rivers, beaches, and quarries. But soon, communities emerged online and offline. Social media posts showed joyful swimmers immersed in misty lakes or laughing in the surf. These images sparked curiosity and inspired others to try it for themselves.
Mental health has played a major role in this growing interest. After months of isolation, people turned to nature for healing. Immersing in cold, open water triggers the release of endorphins. It reduces stress and improves mood. Many swimmers say it helps them feel more alive and present in the moment.
The activity also fits well with the idea of "slow living." Wild swim asks you to pause, breathe, and appreciate the world around you. It isn't about counting laps or racing the clock. It’s about noticing the cool water on your skin and the trees reflected in the river. In a world driven by speed and screens, swimming offers something simple and profound.
Health experts have taken note of these benefits. While they advise caution—especially around cold water and strong currents—they acknowledge the positive effects. In fact, some doctors recommend cold-water swimming to help treat anxiety and depression.
Since Covid, more people have chosen to stay closer to home for holidays and weekend breaks. The "staycation" trend has helped boost wild swimming too. Local tourism boards now include wild swimming spots in their recommendations. Some even host wild swimming festivals or guided swims.
The commercial world has also responded. Outdoor brands now sell swimwear designed for wild waters. Neoprene gloves and booties have become standard for winter dips. Waterproof bags, dry robes, and thermos flasks are seen as essential kit.
Books and documentaries have further fuelled the movement. Writers and filmmakers share their wild swimming journeys, exploring both remote and urban spots. They talk about overcoming fears and rediscovering childhood joys through water.
Of course, swimming is not without risks. Water temperature, depth, and currents can vary widely. Swimmers must be prepared and respect their surroundings. This means checking weather conditions, avoiding private land, and never swimming alone in unfamiliar places.
Despite these risks, the rewards are often worth it. Swimmers describe a sense of freedom and exhilaration. The cold water can be bracing, even shocking. But afterwards comes a warm glow, a rush of energy, and a deep sense of achievement.
In the UK, wild swim groups now organise regular meetups. These groups welcome newcomers and offer advice on safe practices. Many are inclusive and supportive, focusing on wellbeing over performance.
Perhaps the real appeal of a wild swim lies in its simplicity. It doesn’t require a membership or expensive gear. Just a towel, a swimsuit, and the courage to take the plunge.
Since Covid, swimming has become more than a hobby. For many, it is now a way of life. A way to feel connected—to nature, to others, and to themselves.
So whether it's a quick morning dip or a weekend adventure, swimming continues to inspire. As more people embrace the wild waters, this once quiet pursuit has turned into a national movement. And it shows no sign of slowing down.
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