Santa Cruz Classic Dot Beanie
Santa Cruz need little introduction. Keep your dome warm on colder days with the Santa Cruz classic beanie. Keep your head (and style) in the game when the temperature drops. Get the Santa Cruz classic beanie to stay warm and look cool.
Santa Cruz Skateboards is the oldest continuously running skateboard company in skateboarding. In 1973, surfer friends Richard Novak, Doug Haut, and Jay Shuirman founded the business, NHS, an acronym from their surname initials; Novak, Haut, and Sherman.
Santa Cruz didn’t stop with skateboards and have been a key player in the innovation and development of skateboarding, one example were their Road Rider wheels. During the infancy of skateboarding, wheels were made of metal or clay, and mounted to the axle. These wheels were not very strong and would not last long, leading to the development of urethane wheels in the early 1970s. Santa Cruz recognised this was the future of skateboard wheels and developed their own urethane wheel, with one improvement, they had precision bearings, instead of the loose ball bearings that were currently being used. This changed the wheel market and by the end of 1975, they had sold over a million sets of wheels worldwide, and a further six million the year after that.