Santa Cruz Beanie Hat Opus Dot Label Moon Rock Grey

Santa Cruz Beanie Hat Opus Dot Label Moon Rock Grey

Santa Cruz need little introduction. Keep your dome warm on colder days with the Santa Cruz classic beanie. 

100% acrylic, lightweight, rib knit beanie with turn-up and woven label branding

All Apparel

Who Are Santa Cruz?

A Legacy of Style, Rebellion, and Innovation

SantaCruz Skateboards is one of the most iconic brands in skateboarding history. Founded in 1973, it helped shape modern skate culture. The brand started in SantaCruz, California, a place known for surf and street style. Its founders—Richard Novak, Doug Haut, and Jay Shuirman—wanted to create durable, high-performance skateboards. What began as a small operation soon became a global phenomenon.

From the beginning, SantaCruz set itself apart. Its boards were strong, fast, and stylish. Early designs reflected California’s surf influence and punk attitude. The team wanted boards that could handle rough streets and vert ramps alike. Skaters immediately noticed the difference.

The brand’s artwork played a huge role in its success. In the late 1970s, artist Jim Phillips joined the company. His bold graphics became a defining feature of SantaCruz boards. The famous “Screaming Hand” logo is one of the most recognizable images in skateboarding. It symbolizes power, energy, and freedom. The art captured the rebellious spirit of skating perfectly.

Throughout the 1980s, SantaCruz dominated skate culture. Its team included legends like Rob Roskopp, Jeff Kendall, and Jason Jessee. Each rider had a unique style that matched the brand’s fearless image. Santa Cruz became known not only for its products but also for its attitude. The company supported creativity and individuality. It wasn’t just about tricks—it was about expression.

SantaCruz also led innovation in skateboard design. The company introduced new shapes and materials that changed how skateboards were made. Its boards featured stronger decks, better concaves, and improved grip. These upgrades made skating smoother and more controlled. Santa Cruz wasn’t afraid to experiment, and that kept it ahead of the curve.

By the 1990s, skateboarding had evolved, and so did SantaCruz. Street skating was on the rise, and the brand adapted quickly. It expanded its line to fit every kind of rider. Whether skating parks, pools, or city spots, there was a SantaCruz board for everyone. The company also launched clothing and accessories that carried its unique edge.

The SantaCruz logo became a global symbol of skate lifestyle. You could find it on T-shirts, stickers, and sneakers around the world. For many, it represented freedom and creativity. The brand’s message was simple: skate hard, stay true, and have fun.

In the 2000s and beyond, SantaCruz continued to thrive. It stayed loyal to its roots while embracing modern trends. Collaborations with artists, musicians, and other brands kept things fresh. Partnerships with companies like Vans and Supreme introduced SantaCruz to new audiences. Despite changes in style, the core identity never faded.

Today, SantaCruz Skateboards remains a leader in the industry. It’s part of NHS, Inc., the same company that manages Creature, Independent, and OJ Wheels. The brand continues to support top-tier skaters and new talent alike. Riders like Tom Asta and Erick Winkowski keep the legacy alive.

SantaCruz also embraces sustainability and community. The company promotes eco-friendly manufacturing and supports local skate scenes. It funds events and contests that inspire the next generation. By doing so, it ensures skateboarding’s spirit lives on.

More than fifty years after its founding, SantaCruz Skateboards still captures the essence of skate culture. It combines art, attitude, and performance in every product. Whether you’re a pro or a beginner, riding a Santa Cruz board means joining a timeless movement.

The brand’s journey proves that innovation and authenticity can last. From the streets of California to skateparks worldwide, SantaCruz continues to roll strong. It’s more than a company—it’s a symbol of passion, freedom, and creativity on four wheels.

In every turn, trick, and graphic, SantaCruz celebrates what skateboarding is all about: self-expression, community, and endless fun.